What is the latest update on Turbo Trusser after their appearance on Shark Tank Season 14? Turbo Trusser successfully secured a deal with Kevin O’Leary on Shark Tank Season 14. They received $100,000 for 33% equity in the company, along with a $1 royalty on each unit sold in perpetuity. The company is now working on scaling production and distribution to meet the increased demand generated by their appearance on the show.
Summary
- Turbo Trusser appeared on Shark Tank Season 14, seeking $100,000 for 10% equity.
- The company successfully secured a deal with Kevin O’Leary for $100,000 for 33% equity and a $1 royalty per unit.
- The deal helped the company scale production and distribution.
- Turbo Trusser is now focused on meeting increased demand and expanding its market reach.
- The company’s success story highlights the impact of Shark Tank on small businesses.
Turbo Trusser Shark Tank Update | Shark Tank Season 14
What is Turbo Trusser?
Turbo Trusser is an innovative kitchen gadget designed to simplify the process of trussing poultry. Trussing, the act of tying a bird’s legs and wings together before roasting, ensures even cooking and helps retain moisture, resulting in a juicier and more flavorful meal.
However, traditional trussing methods can be time-consuming and cumbersome, often requiring kitchen twine and a certain degree of skill. Turbo Trusser eliminates the need for twine and makes trussing a breeze, even for novice cooks.
The Problem Turbo Trusser Solves
The primary problem Turbo Trusser addresses is the inconvenience and difficulty associated with traditional trussing methods.
Many home cooks avoid trussing altogether due to the perceived complexity or lack of experience, missing out on the benefits it provides.
Turbo Trusser’s simple design and ease of use make trussing accessible to everyone, allowing cooks of all levels to achieve professional-level results.
The Shark Tank Pitch
| Entrepreneurs | Brian Halasinski and Kirk Hyust |
|---|---|
| Business | Turbo Trusser |
| Ask | $100,000 for 10% equity |
| Deal | $100,000 for 33% equity + $1 royalty/unit |
| Sharks | Kevin O’Leary |
| Season | 14 |
| Original Air Date | September 30, 2022 |
| Website | Turbo Trusser |
| Key Points of Pitch |
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| Why Sharks Accepted |
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The Shark Tank Deal
1. The Terms of the Deal
Turbo Trusser’s founders, Brian Halasinski and Kirk Hyust, initially sought $100,000 for 10% equity in their company.
However, after some negotiation, they accepted a deal with Kevin O’Leary for $100,000 for 33% equity, along with a $1 royalty on each unit sold in perpetuity.
This royalty structure ensures that O’Leary continues to benefit from the product’s success even as the company grows and scales.
2. Kevin O’Leary’s Investment
Kevin O’Leary, also known as “Mr. Wonderful,” is a seasoned investor with a keen eye for profitable ventures.
His decision to invest in Turbo Trusser not only provided the company with much-needed capital but also lent credibility and exposure to the brand.
O’Leary’s expertise and network have undoubtedly played a significant role in the company’s post-Shark Tank success.
3. The Impact of the Deal on Turbo Trusser
The Shark Tank deal was a turning point for Turbo Trusser. The investment allowed the company to ramp up production, expand its distribution network, and invest in marketing efforts.
The exposure gained from the show generated a surge in demand, with the company quickly selling out of its inventory.
This newfound success has enabled Turbo Trusser to establish itself as a leader in the kitchen gadget market and reach a wider audience of home cooks.
Turbo Trusser After Shark Tank
The Shark Tank appearance catapulted Turbo Trusser into the spotlight, and the company experienced a significant surge in demand. This newfound popularity led to several key developments for the brand:
1. Increased Demand and Production
Immediately after the episode aired, Turbo Trusser’s website was flooded with orders, quickly depleting their existing inventory.
To meet this unprecedented demand, the company ramped up production, partnering with new manufacturers and streamlining their supply chain.
This rapid scaling allowed them to fulfill orders promptly and avoid missing out on potential sales.
2. Expanding Distribution Channels
With increased production capabilities, Turbo Trusser also focused on expanding its distribution channels.
While initially relying primarily on online sales through their website and Amazon, the company began exploring retail partnerships.
Turbo Trusser can now be found in numerous kitchen stores and specialty retailers across the United States, making it more accessible to consumers.
3. New Product Development
Building on the success of their original Turbo Trusser, the company has also ventured into new product development.
They have introduced variations of their trusser designed for different sizes of poultry, as well as complementary products like basting brushes and carving tools.
This diversification not only caters to a wider range of customer needs but also opens up new revenue streams for the company.
The Future of Turbo Trusser
1. Growth Projections
With a successful Shark Tank appearance, a growing customer base, and an expanding product line, Turbo Trusser is well-positioned for continued growth.
The company’s focus on innovation and customer satisfaction has garnered positive reviews and recommendations, further fueling demand.
As more consumers discover the benefits of trussing and the convenience of Turbo Trusser, the company’s sales are projected to climb steadily.
2. Potential Challenges
While the future looks bright for Turbo Trusser, the company faces potential challenges as it navigates the competitive kitchen gadget market.
Maintaining product quality and consistency while scaling production is crucial to sustaining customer satisfaction.
Additionally, the company must stay ahead of the curve by continuously innovating and introducing new products to maintain its competitive edge.
Another potential challenge is managing the company’s rapid growth. As the business expands, Turbo Trusser will need to ensure that its infrastructure, systems, and processes can handle increased demand and complexity. This may require investments in technology, talent acquisition, and organizational development.
3. Long-Term Goals
Turbo Trusser’s long-term goals include becoming a household name in the kitchen gadget industry. The company aims to expand its product line further, offering innovative solutions for various cooking challenges.
They also plan to explore international markets, bringing the convenience of Turbo Trusser to home cooks around the world.
Ultimately, Turbo Trusser envisions itself as a trusted brand that empowers home cooks to create delicious, restaurant-quality meals with ease and confidence.
By staying true to their mission of simplifying cooking tasks and providing exceptional customer service, Turbo Trusser is poised to achieve lasting success in the years to come.
FAQs
Where can I buy Turbo Trusser?
Turbo Trusser is available for purchase through their official website and on Amazon. You can also find it in select kitchen stores and specialty retailers across the United States.
Is Turbo Trusser dishwasher safe?
Yes, Turbo Trusser is made of food-grade stainless steel and is completely dishwasher safe, making cleanup quick and easy.
What are the benefits of using Turbo Trusser?
Using Turbo Trusser offers several benefits:
- Easier Trussing: Eliminates the need for kitchen twine and simplifies the trussing process.
- Even Cooking: Ensures that your poultry cooks evenly, resulting in a juicier and more flavorful meal.
- Time-Saving: Trussing your bird takes seconds with Turbo Trusser, saving you valuable time in the kitchen.
- Versatile: Can be used on various poultry sizes and in different cooking appliances like ovens, grills, and smokers.
Can I use Turbo Trusser on other poultry besides chicken?
Yes, Turbo Trusser is designed to work on various poultry sizes, including chicken and turkey. The company also offers different sizes of trussers specifically for larger birds like turkeys.
The Bottom Line
Turbo Trusser’s journey from a Shark Tank pitch to a thriving business is a testament to the power of innovation and the potential of entrepreneurship. Their simple yet effective solution to a common cooking problem has resonated with home cooks everywhere. With continued dedication to quality, innovation, and customer satisfaction, Turbo Trusser is poised to remain a staple in kitchens for years to come.
Whether you’re a seasoned chef or a novice cook, Turbo Trusser can help you achieve perfectly cooked, juicy poultry with minimal effort. Its ease of use, versatility, and dishwasher-safe design make it a valuable addition to any kitchen arsenal. So, if you’re looking to elevate your poultry game, give Turbo Trusser a try and experience the difference it can make in your cooking.
