What is TushBaby? TushBaby is an ergonomically designed hip seat baby carrier that distributes a child’s weight to the wearer’s hips, providing comfort and support for both the parent and the child. It also features pockets for storage, making it a practical choice for busy parents.
Summary
- TushBaby is a hip seat baby carrier designed to provide comfort and support for both parent and child.
- Tammy Rant, the founder of TushBaby, appeared on Shark Tank Season 10 seeking $200,000 for 10% equity.
- She secured a deal with Lori Greiner for $200,000 for 20% equity.
- The deal with Lori Greiner ultimately did not close.
- Despite this, TushBaby has achieved significant success, with estimated annual sales of $10 million.
- The company has expanded its product line to include various baby accessories.
- TushBaby is actively involved in giving back to the community and supporting families with special needs children.
TushBaby Shark Tank Update | Shark Tank Season 10
What is TushBaby?
TushBaby is a thoughtfully designed baby carrier that prioritizes comfort and support for both parent and child. Unlike traditional carriers that can strain the back and shoulders, TushBaby is a hip seat carrier.
This means it distributes the child’s weight onto the wearer’s hips, much like when you naturally carry a child on your hip.
This ergonomic design helps prevent back pain and makes it easier to carry your little one for longer periods.
TushBaby also features handy pockets for storing essentials like diapers, wipes, and your phone, adding to its practicality.
TushBaby’s Shark Tank Journey
Tammy Rant, a busy mom and the brains behind TushBaby, stepped into the Shark Tank in Season 10.
She was seeking an investment to help her grow her young business and bring her innovative baby carrier to a wider audience.
Her appearance on the show proved to be a pivotal moment for TushBaby, propelling it towards significant success.
TushBaby on Shark Tank
1. The Pitch
| Entrepreneurs | Tammy Rant |
|---|---|
| Business | TushBaby – Ergonomic hip seat baby carrier |
| Ask | $200,000 for 10% equity |
| Deal | $200,000 for 20% equity |
| Sharks | Lori Greiner |
| Season – Episode | Season 10, Episode 8 |
| Original Air Date | November 11, 2018 |
| Website | TushBaby |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. Offers and Deal
Tammy’s confident pitch and the product’s unique features caught the attention of the Sharks.
Daymond John was the first to make an offer, matching Tammy’s initial ask. However, sensing the potential for a better deal, Tammy held out for other offers.
Kevin O’Leary then entered the fray with an offer of his own. Ultimately, Tammy secured a deal with Lori Greiner, who offered $200,000 for 20% equity.
Lori, known for her expertise in bringing products to market, saw the potential in TushBaby and Tammy’s vision.
TushBaby After Shark Tank
1. Deal with Lori Greiner
While Tammy accepted Lori’s offer on Shark Tank, the deal ultimately fell through after the show. This is not uncommon, as due diligence and negotiations often reveal unforeseen complexities.
However, even without Lori’s direct involvement, the exposure from Shark Tank proved invaluable for TushBaby.
2. Company Growth and Success
Despite the deal not closing, Tammy and her team were able to leverage the momentum from their Shark Tank appearance.
The company experienced a surge in website traffic and orders, which fueled significant growth. TushBaby has since become a popular choice for parents looking for a comfortable and convenient baby carrier.
By 2022, the company had achieved remarkable success, generating over $10 million in revenue.
3. Product Line Expansion
TushBaby didn’t stop at just one product. Recognizing the diverse needs of parents, they expanded their product line to include a variety of baby accessories.
This includes:
- New carrier styles: They introduced variations of the original carrier, offering different fabrics, patterns, and a more streamlined version.
- Diaper bags: They launched a miniature cross-body diaper bag, perfect for quick outings.
- Other accessories: They added changing mats, pacifier protectors, and tote bags to their offerings.
This expansion allowed TushBaby to cater to a wider audience and further solidify its position in the baby product market.
TushBaby’s Impact
1. Giving Back to the Community
TushBaby is committed to making a positive impact beyond just selling products. They actively participate in charitable initiatives and give back to the community in meaningful ways.
One notable example is their partnership with the LENN Foundation, an organization dedicated to supporting children with cerebral palsy.
TushBaby donates carriers to families associated with the foundation, recognizing the unique challenges these families face and how their product can provide much-needed support.
2. Support for Families with Special Needs Children
In addition to their work with the LENN Foundation, TushBaby demonstrates a strong commitment to inclusivity.
They offer a 25% discount to families with special needs children, acknowledging that these families may require specialized equipment and support.
This initiative highlights TushBaby’s dedication to making their products accessible to a wider range of families.
Future of TushBaby
TushBaby has achieved remarkable success in a relatively short period. Their innovative product, combined with savvy business decisions and a dedication to social responsibility, has positioned them as a leader in the baby carrier market.
Looking ahead, TushBaby is poised for continued growth and innovation. They are likely to expand their product line further, explore new markets, and continue their commitment to giving back to the community.
With a strong foundation and a loyal customer base, TushBaby is well-equipped to navigate the ever-evolving landscape of the baby product industry and continue to thrive in the years to come.
FAQs
Where can I buy a TushBaby?
TushBaby carriers and accessories are available for purchase on their official website, as well as through major online retailers like Amazon.
What is the weight limit for a TushBaby carrier?
TushBaby carriers are designed to comfortably accommodate children weighing up to 44 pounds.
Does TushBaby offer international shipping?
Yes, TushBaby ships its products internationally. Shipping costs and delivery times vary depending on the destination.
What is the TushBaby return policy?
TushBaby offers a 30-day satisfaction guarantee. If you are not happy with your purchase, you can return it for a full refund, provided it meets their return policy conditions.
How do I clean my TushBaby carrier?
The carrier’s fabric cover is removable and machine-washable. Detailed cleaning instructions can be found on the TushBaby website and on the care tag attached to the carrier.
The Bottom Line
TushBaby’s journey is a testament to the power of innovation and the potential for success when entrepreneurs are passionate and dedicated. From a simple idea born out of a mother’s need to a multi-million dollar business, TushBaby has made a significant impact on the way parents carry their children. Their commitment to comfort, convenience, and community sets them apart.
Whether you’re a parent seeking a more comfortable way to carry your child or simply admire inspiring entrepreneurial stories, TushBaby’s story is worth noting. They have proven that with a great product, a strong vision, and a dedication to giving back, it’s possible to achieve remarkable things.
