What happened to Wanna Date? after appearing on Shark Tank Season 11? Wanna Date?, a healthy date-based spread, successfully secured a deal with Mark Cuban for $100,000 for 33% equity on Shark Tank Season 11. The company continues to thrive, with products available online and in stores like Home Goods. Founder Melissa Bartow has expanded the product line to include date dough and has even transitioned into a new career path in the fitness industry while still overseeing the business.
Summary
- Wanna Date? is a healthy, gluten-free alternative to jams and nut butters.
- Founder Melissa Bartow secured a $100,000 investment from Mark Cuban for 33% equity on Shark Tank Season 11.
- The company has expanded its product line to include date dough.
- Wanna Date? products are available online and in stores like Home Goods.
- Melissa Bartow has transitioned into a career in the fitness industry while continuing to oversee the business.
Wanna Date? Shark Tank Update | Shark Tank Season 11
What is Wanna Date?
Wanna Date? is a line of healthy, delicious spreads made from a simple base of dates.
It’s a fantastic alternative to traditional jams and nut butters, offering a natural sweetness and a smooth, spreadable texture.
Free from gluten, dairy, and nuts, Wanna Date? caters to a wide range of dietary needs and preferences.
The Origin Story of Wanna Date?
The idea for Wanna Date? was born out of founder Melissa Bartow’s own desire for a healthier spread.
As a college student, she was looking for a tasty and nutritious alternative to the usual sugary options.
Experimenting in her dorm room, she began creating date-based spreads, eventually perfecting her recipes and sharing them with friends.
This initial positive feedback spurred her entrepreneurial spirit, and Wanna Date? was born.
Melissa Bartow’s Journey to Shark Tank
Melissa’s journey to Shark Tank was fueled by passion, determination, and a lot of hard work. With no prior business experience, she navigated the challenges of building a food business from the ground up.
From sourcing ingredients to packaging and distribution, she learned every aspect of the industry through hands-on experience and tireless research.
Her dedication and belief in her product ultimately led her to the Shark Tank stage, seeking an investment to take Wanna Date? to the next level.
Wanna Date? on Shark Tank Season 11
1. The Pitch
| Entrepreneurs | Melissa Bartow |
|---|---|
| Business | Wanna Date? |
| Ask | $100,000 for 20% equity |
| Deal | $100,000 for 33% equity |
| Sharks | Mark Cuban |
| Season | Season 11 |
| Original Air Date | November 17, 2019 |
| Website | Wanna Date? |
| Key Points of Pitch |
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| Why Sharks Invested |
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2. The Sharks’ Reactions
Melissa’s pitch generated significant interest from the Sharks. They were impressed by the taste and health benefits of Wanna Date? and recognized the potential of the product in the expanding market for natural and healthy foods.
Some Sharks, however, expressed concerns about the company’s valuation and Melissa’s limited business experience.
3. The Deal with Mark Cuban
Despite some reservations from other Sharks, Mark Cuban saw the potential in Wanna Date? and in Melissa’s entrepreneurial drive. He offered $100,000 for a 33% stake in the company.
Recognizing the value of Cuban’s expertise and resources, Melissa accepted the deal, marking a significant turning point in the Wanna Date? journey.
Wanna Date? After Shark Tank
1. Product Expansion: Date Dough
Since appearing on Shark Tank, Wanna Date? has expanded its product line beyond just spreads. Capitalizing on the growing popularity of edible cookie dough, Melissa introduced Wanna Date? Dough.
This innovative product provides a healthy, guilt-free way to enjoy the indulgence of cookie dough.
Made with the same base of dates and all-natural ingredients, the date dough comes in a variety of flavors like chocolate chip and birthday cake.
2. Distribution and Availability
Wanna Date? has significantly expanded its distribution network. Initially primarily an online business, the products are now available in major retail stores like Home Goods and Whole Foods Market.
This wider availability has made it much easier for customers to find and purchase Wanna Date? products, contributing to the company’s growth.
3. Company Growth and Success
The Shark Tank effect, combined with Melissa’s continued hard work and dedication, has propelled Wanna Date? to new heights. The company has experienced substantial growth in sales and brand recognition.
While exact figures are not publicly available, various sources estimate the company’s value to be in the millions.
Wanna Date? continues to thrive by focusing on product quality, customer satisfaction, and innovative new offerings.
The Future of Wanna Date?
1. Continued Growth and Innovation
Wanna Date? appears well-positioned for continued growth and success. The company has a strong foundation with its popular date spreads and innovative date dough.
By staying focused on quality ingredients, delicious flavors, and customer satisfaction, Wanna Date? can continue to build a loyal customer base.
Further growth can be achieved through:
- Expanding product lines: Exploring new flavors and formats for both spreads and doughs. This could include seasonal flavors, savory options, or even collaborations with other brands.
- Increasing distribution: Securing shelf space in more retail stores and expanding into new markets, both domestically and internationally.
- Strengthening online presence: Enhancing the online store, investing in digital marketing, and engaging with customers on social media to build brand awareness and loyalty.
2. Potential for New Products and Markets
The versatility of dates offers exciting possibilities for new product development. Wanna Date? could explore:
- Date-based snacks: Developing convenient and healthy snacks like date bars, bites, or even date-infused chips.
- Date-sweetened beverages: Creating date-based syrups or drinks that offer a natural alternative to refined sugar.
- Ingredients for other food products: Supplying date paste or other date-based ingredients to other food manufacturers.
Expanding into new markets, such as the vegan and paleo communities, could also unlock significant growth potential. By catering to specific dietary needs and preferences, Wanna Date? can attract new customers and solidify its position as a leader in the healthy food industry.
FAQs
What is Wanna Date? made of?
Wanna Date? spreads and doughs are made with simple, all-natural ingredients. The base is primarily dates, with other natural ingredients added for flavor and texture, such as cocoa powder, vanilla extract, and spices.
Where can I buy Wanna Date? products?
Wanna Date? products are available online through their website and Amazon. They can also be found in various retail stores nationwide, including Home Goods, Whole Foods Market, and select grocery stores.
Are Wanna Date? products healthy?
Yes, Wanna Date? products are a healthy alternative to traditional jams and nut butters. They are naturally sweet, gluten-free, dairy-free, and nut-free. They are also a good source of fiber and energy.
How should I store Wanna Date? products?
Wanna Date? spreads and doughs should be stored in a cool, dry place. Refrigeration is not required, but it can help to extend the shelf life.
What are some ways to enjoy Wanna Date?
Wanna Date? spreads can be enjoyed on toast, crackers, fruit, yogurt, and more. They can also be used as a healthy sweetener in baking and cooking. The date dough is delicious on its own or can be used in recipes for cookies, brownies, and other treats.
The Bottom Line
Wanna Date? is a shining example of a successful Shark Tank story. Melissa Bartow’s passion for creating a healthy and delicious alternative to traditional spreads has resonated with consumers. With a growing product line, expanding distribution, and a commitment to quality, Wanna Date? is poised for continued success in the competitive food industry. This brand demonstrates the power of a good idea, hard work, and the right partnership to turn a dream into a thriving business.
