What problem does Yardsale aim to solve in the ski industry? Yardsale addresses the common frustrations skiers face with traditional ski poles, which are often clunky, easily dropped, and made from cheap materials. Their innovative magnetic ski poles offer a solution by sticking together for easy handling and allowing for color customization, enhancing both convenience and style.
Summary
- Yardsale, a ski accessories brand, appeared on Shark Tank Season 16 seeking $200,000 for 10% equity.
- Founders Kelly McGee and Cristina Ashbaugh presented their innovative magnetized ski poles.
- They secured a deal with Kendra Scott for $250,000 for 10% equity plus a $5 royalty per unit sold until $300,000 is repaid.
- Yardsale has since gained media attention, launched new products, and expanded into apparel.
- Their social media presence and brand awareness have grown significantly.
Yardsale Shark Tank Update | Shark Tank Season 16
Yardsale is a ski accessories brand that’s changing the way people think about ski poles. Founded by Kelly McGee and Cristina Ashbaugh, Yardsale addresses the common frustrations skiers experience with traditional poles.
Their innovative solution? Magnetic ski poles that stick together for easy handling and offer customizable colors. This unique approach not only enhances convenience but also adds a stylish flair to skiing.
Yardsale Pitch on Shark Tank
Yardsale made a splash on Season 16 of Shark Tank, captivating the Sharks with their ingenious product and strong business acumen. Here’s a breakdown of their appearance:
1. The Pitch
| Entrepreneurs | Kelly McGee and Cristina Ashbaugh |
|---|---|
| Business | Yardsale (Ski accessories brand) |
| Ask | $200,000 for 10% equity |
| Deal | $250,000 for 10% equity + $5 royalty per unit sold until $300,000 is repaid |
| Shark | Kendra Scott |
| Season | Season 16 |
| Original Air Date | November 1st, 2024 |
| Website | Yardsale |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. The Ask
Kelly and Cristina entered the Tank seeking $200,000 in exchange for a 10% stake in their company.
They planned to use the investment to increase inventory, boost marketing efforts, and expand into retail stores.
3. The Sharks’ Responses
The Sharks were intrigued by Yardsale’s innovative product, but some expressed concerns.
Lori Greiner and Daymond John weren’t passionate about the skiing market, while Mark Cuban simply wasn’t interested in the sport.
Kevin O’Leary showed interest but proposed a deal with a higher equity stake.
4. The Deal
Ultimately, it was guest Shark Kendra Scott who saw the true potential of Yardsale. She connected with the brand’s focus on style and customization and offered a deal that included a royalty component.
After some negotiation, Kelly and Cristina accepted Kendra’s offer of $250,000 for 10% equity plus a $5 royalty per unit sold until $300,000 is repaid.
Yardsale Update
Yardsale hasn’t slowed down since their successful Shark Tank appearance. They’ve been busy building their brand and expanding their reach. Here’s a look at some of their recent achievements:
1. Media Attention and Awards
Yardsale’s innovative ski poles have garnered significant attention from major media outlets.
They’ve been featured in publications like Harper’s Bazaar and Forbes, further solidifying their position as a leading innovator in the ski industry.
Their commitment to quality and design also earned them the prestigious Core77 Design Award for their P1 Poles.
2. Product Expansion
Yardsale has continued to innovate and expand its product line. They’ve introduced new versions of their popular ski poles, like the P2 poles and Mini P1 poles, catering to a wider range of skiers.
In addition to ski accessories, they’ve also ventured into apparel with the launch of items like the Men’s Chain Stitch Crewneck and Wool Logo Hat.
This expansion allows them to cater to a broader audience and solidify their identity as a lifestyle brand.
3. Social Media Growth
Since appearing on Shark Tank, Yardsale has seen a significant increase in their social media presence.
Their followers have tripled, and their online community is actively engaged with their product updates and ski adventures.
This growth reflects the increased brand awareness and customer interest generated by their Shark Tank exposure.
The Founders: Kelly McGee and Cristina Ashbaugh
The driving force behind Yardsale’s success is the dynamic duo of Kelly McGee and Cristina Ashbaugh. Their passion for skiing and their dedication to innovation have shaped the company’s vision and growth.
1. Their Background
Both Kelly and Cristina are lifelong skiers with a deep understanding of the sport and its equipment.
This firsthand experience allowed them to identify the shortcomings of traditional ski poles and develop a solution that truly enhances the skiing experience.
2. Their Vision for Yardsale
Kelly and Cristina envision Yardsale as more than just a ski accessories brand. They aim to create a community of like-minded skiers who appreciate quality, style, and innovation.
Their vision is to inspire people to embrace the outdoors and enjoy skiing to the fullest with equipment that is both functional and aesthetically pleasing.
Yardsale Products
Yardsale offers a curated selection of high-quality ski products designed to enhance both performance and style on the slopes.
1. P1 Ski Poles
These are the flagship poles that launched Yardsale into the spotlight.
The P1 poles feature a unique magnetic connection system that allows them to easily snap together for convenient carrying and storage.
They are made with durable materials and come in a variety of colors for a customizable look.
2. P2 Ski Poles
Building on the success of the P1, the P2 poles offer enhanced features and performance.
They boast an improved grip design and a lighter weight construction, making them ideal for skiers who demand the best.
3. Mini P1 Poles
Designed specifically for young skiers, the Mini P1 poles offer the same magnetic convenience and stylish design as the adult versions.
They are adjustable to accommodate growing children and come in fun colors that kids will love.
4. Apparel
Yardsale has expanded beyond ski poles to offer a selection of apparel that complements their accessories.
Their clothing line includes comfortable and stylish pieces like crewneck sweatshirts and wool hats, perfect for staying warm and looking good on and off the slopes.
Where to Buy Yardsale Products
1. Online Store
The easiest way to purchase Yardsale products is through their official website. You can browse their full catalog, customize your ski poles, and have them delivered right to your door.
2. Retail Partners
Yardsale is actively expanding its retail presence. Their products are now available at select retailers across the country. Check their website for a list of partner stores near you.
Yardsale’s Mission and Values
Yardsale is driven by a strong sense of purpose that goes beyond simply selling ski products. They are committed to making a positive impact on the skiing community and the environment.
1. Commitment to Quality
Yardsale believes in creating products that are built to last. They use high-quality materials and rigorous testing to ensure their ski poles and apparel can withstand the demands of the sport.
This dedication to quality ensures that customers can enjoy their Yardsale gear for years to come.
2. Focus on Sustainability
Yardsale is committed to minimizing their environmental footprint. They prioritize sustainable practices throughout their production process, from sourcing materials to packaging their products.
This commitment reflects their respect for the natural environment where skiing takes place.
3. Community Engagement
Yardsale actively fosters a sense of community among skiers. They organize events and collaborate with other brands to create opportunities for skiers to connect and share their passion for the sport.
This focus on community building strengthens the bond between Yardsale and its customers.
Yardsale’s Future Plans
Yardsale has ambitious goals for the future, with plans to expand their reach and continue innovating in the ski industry.
1. Expansion into New Markets
Yardsale aims to bring their innovative ski products to a wider audience. They plan to expand into new markets both domestically and internationally, making their unique gear accessible to skiers around the globe.
2. Product Development
Yardsale’s commitment to innovation doesn’t stop with their current products.
They have plans to develop new and exciting ski accessories and apparel, constantly pushing the boundaries of what’s possible in ski gear technology and design.
3. Collaborations
Yardsale is open to collaborating with other brands and individuals who share their passion for skiing and innovation.
These collaborations will lead to exciting new products and experiences that benefit the skiing community as a whole.
FAQs
What makes Yardsale ski poles different?
Yardsale ski poles stand out due to their innovative magnetic technology. This allows the poles to connect together for easy carrying and storage, preventing them from getting lost or separated. They also offer customizable color options, allowing skiers to express their individual style.
Where can I buy Yardsale products?
You can purchase Yardsale products directly from their official website. They also have partnerships with select retailers, which you can find listed on their site.
Are Yardsale poles suitable for all skill levels?
Yes, Yardsale offers poles for skiers of all levels, from beginners to experts. They have different models designed for various needs and preferences, including adjustable poles and a kids’ version.
What is Yardsale’s commitment to sustainability?
Yardsale is dedicated to minimizing their environmental impact. They prioritize sustainable practices throughout their production process, from sourcing materials to packaging.
Does Yardsale offer any apparel?
Yes, in addition to ski poles, Yardsale has a growing line of apparel. This includes items like crewneck sweatshirts and wool hats, perfect for staying warm and stylish on and off the slopes.
The Bottom Line
Yardsale is more than just a ski accessories brand. They are a company driven by innovation, quality, and a passion for the sport. Their magnetic ski poles offer a practical and stylish solution to common frustrations faced by skiers.
With a commitment to sustainability, community engagement, and continuous product development, Yardsale is poised to make a lasting impact on the ski industry. Whether you’re a seasoned skier or just starting out, Yardsale’s products can enhance your experience on the slopes and beyond.
