What is Zookies Cookies and how did it fare on Shark Tank Season 10? Zookies Cookies is a company that offers pre-mixed jars for baking dog treats at home. The founders, Justin Miller and Tom Simon, appeared on Season 10 of Shark Tank seeking $50,000 for 20% equity. They successfully secured a deal with Alli Webb for $50,000 for 30% equity.
Summary
- Zookies Cookies is a company that makes pre-mixed jars for baking dog treats at home.
- The founders, Justin Miller and Tom Simon, appeared on Shark Tank in Season 10 seeking $50,000 for 20% equity.
- They secured a deal with Alli Webb for $50,000 for 30% equity.
- Since appearing on Shark Tank, Zookies Cookies has experienced significant growth, expanding its product line and distribution channels.
- The company is now estimated to be generating more than $4 million in gross annual revenue.
- Zookies Cookies continues to innovate and develop new products to cater to the needs of dog owners.
Zookies Cookies Shark Tank Update | Shark Tank Season 10
What are Zookies Cookies?
Zookies Cookies are a fun and easy way to bake homemade treats for your furry friends. They come in pre-mixed jars, so all you need to do is add water, roll out the dough, use the included bone-shaped cookie cutter, and bake.
It’s like Bisquick, but for dogs! The company focuses on using wholesome, natural ingredients like peanut butter, coconut flour, pumpkin, oats, and sweet potatoes to create delicious and healthy treats that dogs love.
The Founders’ Story
Zookies Cookies was born from the entrepreneurial spirit of Justin Miller and Tom Simon. Justin, the founder of WedPics and El Taco Cartel, first got the idea after baking dog biscuits for disaster relief following Hurricane Harvey.
He teamed up with his friend Tom, the founder of Source 3 (which he sold to Facebook), and together they launched Zookies Cookies in late 2017. They even ran a successful Kickstarter campaign to get their business off the ground.
Zookies Cookies on Shark Tank
1. The Pitch
| Entrepreneurs | Justin Miller and Tom Simon |
|---|---|
| Business | Zookies Cookies – Dog Treats |
| Ask | $50,000 for 20% equity |
| Deal | $50,000 for 30% equity |
| Sharks | Alli Webb |
| Season – Episode | Season 10 Episode 16 |
| Original Air Date | November 11, 2018 |
| Website | Zookies Cookies |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. Shark Tank Season 10 Episode 16
Justin and Tom appeared on Shark Tank in Season 10, Episode 16. They brought their adorable dogs along to help with the pitch!
They presented Zookies Cookies to the Sharks, emphasizing the simplicity and health benefits of their product.
They even let the Sharks try the treats themselves (though they weren’t a big hit with the human palate!).
3. The Deal
While some Sharks were hesitant, Alli Webb, founder of Drybar and with a stake in the pet health food store Healthy Spot, saw the potential in Zookies Cookies.
She offered them $50,000 for 30% equity, which Justin and Tom accepted. This partnership proved to be a crucial turning point in Zookies Cookies’ journey.
Zookies Cookies After Shark Tank
1. Sales Growth and Expansion
Appearing on Shark Tank gave Zookies Cookies a huge boost. After their episode aired, they received over 1,000 orders in just 24 hours! This surge in demand helped them scale their operations and expand their reach.
They partnered with a co-packer to increase production and started selling on Amazon to reach a wider audience.
2. Product Updates and Developments
Zookies Cookies didn’t just rest on their initial success. They updated their packaging to make it more appealing and easier for customers to understand.
They also expanded their product line, introducing new flavors and varieties to cater to different dogs’ preferences.
3. Partnership with Alli Webb
Alli Webb proved to be more than just an investor. She actively mentored Justin and Tom, leveraging her experience and connections in the pet industry to help them grow.
She facilitated their entry into retail stores, including her own Healthy Spot pet stores, significantly expanding their distribution network.
Where to Buy Zookies Cookies
1. Online Retailers
Zookies Cookies are readily available online through various platforms:
- Amazon: This is a convenient option for many customers, offering a wide selection of Zookies Cookies products with customer reviews and often Prime shipping benefits.
- Company Website: While the original Zookies Cookies website appears to be down, you may be able to find their products on newer platforms they have partnered with.
2. Physical Stores
Thanks to Alli Webb’s influence, Zookies Cookies are also available in select physical stores:
- Healthy Spot: These pet health food stores, primarily located on the West Coast, carry a range of Zookies Cookies products.
- Independent Pet Stores: You might also find Zookies Cookies at smaller, independently owned pet stores in your local area.
By making their products available both online and in physical stores, Zookies Cookies has made it easy for dog owners to find and purchase their healthy and delicious treats.
Zookies Cookies in the News
1. Media Coverage and Features
Zookies Cookies’ appearance on Shark Tank and their subsequent success has garnered them a fair bit of media attention.
They’ve been featured in publications like The Daily Meal and on the Shark Tank Blog. This coverage has helped raise their profile and introduce their unique product to a wider audience.
2. Customer Reviews and Testimonials
Beyond the media buzz, Zookies Cookies has also received positive feedback from satisfied customers. Many dog owners praise the ease of use and the healthy ingredients.
They appreciate being able to provide their dogs with homemade treats without the hassle of sourcing and measuring individual ingredients. Many dogs seem to love the taste too, which is always a good sign!
Here are some examples of what customers are saying:
“My dog goes crazy for these cookies! And I love that they’re made with healthy ingredients.”
“So easy to make, even my kids can help. It’s a fun activity and our dog loves the treats.”
“Great product! Perfect for a quick and healthy treat.”
These positive reviews and testimonials contribute to building trust and confidence in the Zookies Cookies brand. They show potential customers that this is a product worth trying for their own furry companions.
The Future of Zookies Cookies
1. Company Outlook and Projections
While the Zookies Cookies website is currently down, the brand appears to still be active. Their products are still available on Amazon, and they seem to be maintaining a presence on social media. This suggests that they are continuing to operate and fulfill customer orders.
However, there have been some changes within the company. Co-founder Tom Simon left the business in early 2023. It remains unclear what this means for the long-term direction of Zookies Cookies.
Despite these uncertainties, the brand has built a solid foundation. They have a popular product with positive customer reviews and a strong presence in the online marketplace.
2. New Product Lines and Innovations
To stay competitive and continue growing, Zookies Cookies could explore several avenues for innovation:
- New Flavors and Ingredients: They could experiment with new and exciting flavor combinations to keep their offerings fresh and appeal to a wider range of dogs.
- Treat Varieties: Expanding beyond their classic cookie mix, they could introduce different types of treats, such as chewy snacks, crunchy biscuits, or even frozen yogurt mixes.
- Subscription Boxes: A subscription service could provide a convenient way for customers to receive regular deliveries of their favorite Zookies Cookies products.
- Partnerships: Collaborating with other brands in the pet industry could open up new opportunities for product development and distribution.
By continuing to innovate and adapt to the changing market, Zookies Cookies can position themselves for continued success in the future.
FAQs
Are Zookies Cookies safe for humans to eat?
While the ingredients in Zookies Cookies are human-grade, they are formulated for dogs. The taste and texture may not be appealing to humans.
How long do Zookies Cookies last?
The baked treats can be stored in an airtight container at room temperature for several days or frozen for longer shelf life.
Can I use Zookies Cookies as a meal replacement for my dog?
No, Zookies Cookies are intended as treats and should not replace your dog’s regular balanced diet.
Where can I find Zookies Cookies?
Currently, the best place to buy Zookies Cookies is on Amazon. You might also find them in select pet stores.
What if my dog has allergies?
Always check the ingredient list to make sure the treats are suitable for your dog’s dietary needs. If your dog has specific allergies, you may want to consult with your veterinarian before giving them Zookies Cookies.
The Bottom Line
Zookies Cookies is a great example of a Shark Tank success story. They’ve shown how a simple idea, a strong entrepreneurial spirit, and a helpful partnership can lead to significant growth.
While the company’s future remains somewhat uncertain, they’ve carved out a place in the market with their easy-to-make, healthy dog treats.
Whether you’re looking for a fun activity to do with your dog or a convenient way to provide them with homemade goodies, Zookies Cookies are definitely worth checking out.
