What happened to Zuum, the electric, motorized hoverboard-scooter shoes, after appearing on Shark Tank Season 11? Zuum, the electric hoverboard-scooter shoes, appeared on Shark Tank Season 11 seeking $125,000 for 20% equity. Despite an enthusiastic pitch, they did not secure a deal with the Sharks. However, they continue to operate and sell their product through their website. They faced challenges with competition and initially sold on Amazon, but now focus on direct sales. The product has undergone improvements, including increased rider capacity.
Summary
- Zuum, electric hoverboard-scooter shoes, appeared on Shark Tank Season 11.
- Founders sought $125,000 for 20% equity but did not get a deal.
- Zuum continues to sell its products through its website.
- They faced challenges with competition and selling on Amazon.
- The product has been improved with increased rider capacity.
Zuum Shark Tank Update | Shark Tank Season 11
1. What are Zuum electric hoverboard-scooter shoes?
Zuum electric shoes are essentially self-balancing electric skates worn like shoes. Imagine a hoverboard split in two, with each foot controlling an independent wheel.
This allows for a unique riding experience with greater maneuverability compared to a traditional hoverboard.
They are designed for short-distance travel, offering a fun and efficient way to zip around town or campus.
Zuum’s appearance on Shark Tank Season 11
In 2019, the founders of Zuum, brothers Michael and Chris, stepped into the Shark Tank to pitch their innovative electric shoes.
They were seeking an investment to help scale their business and reach a wider audience. Their appearance on the show generated significant buzz and introduced Zuum to a national audience.
The Zuum Pitch on Shark Tank
1. The Pitch
| Entrepreneurs | Michael and Chris |
|---|---|
| Business | Zuum |
| Ask | $125,000 for 20% equity |
| Deal | No deal |
| Sharks | Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John, Robert Herjavec |
| Season | Season 11 |
| Original Air Date | November 17, 2019 |
| Website | Zuum |
| Key Points of Pitch |
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| Why Sharks Declined |
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2. Founders and their background
Michael and Chris, the entrepreneurial duo behind Zuum, were inspired to create the electric shoes after seeing the popularity of hoverboards.
They wanted to design a more portable and versatile personal transportation device. Their passion for innovation and their belief in the product were evident during their Shark Tank pitch.
3. The product demonstration
The brothers delivered a lively product demonstration in the Tank, showcasing the maneuverability and fun factor of the Zuum shoes.
They effortlessly glided around, demonstrating the ease of use and control. This dynamic presentation certainly captured the Sharks’ attention.
4. The ask and the Sharks’ response
Seeking $125,000 for 20% equity in their company, Michael and Chris hoped to secure a Shark’s expertise and resources to take Zuum to the next level.
While the Sharks were impressed with the product’s novelty, they ultimately declined to invest. Concerns were raised about safety, the potential for patent infringement, and the overall market size for the product.
Despite not securing a deal, the exposure from Shark Tank provided Zuum with valuable publicity and a boost in brand awareness.
Zuum After Shark Tank
1. Continued operation and direct sales
Despite not securing a deal on Shark Tank, Michael and Chris didn’t give up on their dream. They continued to operate Zuum, focusing on direct sales through their website.
This allowed them to have more control over their brand and customer interactions. They learned from the Sharks’ feedback and used it to refine their business strategy.
2. Challenges with competition and Amazon
Zuum faced challenges with competition from similar products and initially tried selling on Amazon. However, they found it difficult to stand out in a crowded marketplace.
They also realized that selling on Amazon meant competing with other sellers offering very similar products, sometimes at lower prices. This made it harder to maintain control over their brand and pricing.
3. Product improvements and updates
The Zuum team has continued to innovate and improve their product. They increased the rider weight capacity from 220 to 300 pounds, making the shoes accessible to a wider range of users.
They also focused on refining the design and technology to enhance performance and safety.
These ongoing efforts demonstrate their commitment to providing a quality product and staying competitive in the evolving market for personal electric vehicles.
Zuum’s Current Status
1. Website and social media presence
Zuum maintains an active online presence through its website and social media channels. Their website showcases the product, provides customer support information, and facilitates online orders.
They use social media platforms like Instagram and Facebook to engage with customers, share updates, and promote their brand.
This online presence helps them connect with potential buyers and stay relevant in the digital age.
2. Customer reviews and testimonials
Zuum features customer reviews and testimonials on its website and social media. These provide potential buyers with insights into the user experience and product satisfaction.
While reviews are generally positive, some users mention a learning curve associated with mastering the shoes. Overall, the feedback highlights the fun and unique experience Zuum offers.
3. Future plans and outlook
While specific future plans for Zuum are not publicly available, their continued online presence and product refinements suggest an ongoing commitment to the business.
They might explore new marketing strategies, partnerships, or product variations to expand their reach and appeal to a broader market.
The future of Zuum depends on their ability to navigate the competitive landscape of personal electric vehicles and adapt to evolving consumer preferences.
FAQs
How much do Zuum shoes cost?
Zuum shoes are priced at $399 per pair.
How fast can Zuum shoes go?
Zuum shoes have a top speed of 7 mph.
How long does the battery last?
The battery provides a range of 3-5 miles, depending on factors like rider weight, speed, and terrain.
Are Zuum shoes safe?
Like any electric rideable, there is a risk of falls and injuries. Zuum recommends wearing safety gear and practicing in a safe environment before riding in public areas.
Where can I buy Zuum shoes?
Zuum shoes can be purchased directly from their website.
Are Zuum shoes suitable for everyone?
Zuum shoes have a weight limit of 300 lbs and are designed for riders aged 16 and up. They may not be suitable for individuals with balance issues or certain medical conditions.
The Bottom Line
Zuum’s journey exemplifies the challenges and rewards of bringing an innovative product to market. While they didn’t secure a Shark Tank deal, the founders persevered and continue to operate their business. Zuum offers a unique and fun way to travel short distances, appealing to those seeking an alternative to traditional transportation methods.
Though they face competition and the ever-evolving landscape of personal electric vehicles, Zuum’s ongoing product development and commitment to customer satisfaction position them for potential success. Whether they become a major player in the market remains to be seen, but their story demonstrates the power of persistence and innovation in the entrepreneurial world.
